Who we are
We are a social enterprise built by women for women, with the goal of providing you with authentic Pinay handcrafted jewelry, all the while supporting the lives of our Filipino artisans in return.
We are proud to showcase the quality of these cultural pieces, and we’re confident that they hold the Filipina standard high wherever you may wear them. The core of our mission has always been women empowerment because it’s not always about accessories—it's about how we see ourselves, how we carry ourselves, and most importantly, how we can express what being a woman truly means to us.
There are many ways to articulate the facets of womanhood. Here at Modela Filipina, we have chosen the longstanding art of jewelry and its accompanying craft to do just that. The roots of our culture are no stranger to the custom of adorning ourselves with objects that reflect how we feel within. Since time immemorial, our ancestors have used jewelry to convey themselves to those around them— to communicate their confidence, their esteem, and their individuality. This is a tradition they have passed down through the ages, down to their descendants today. It is our responsibility to care for the art we have inherited, and enrich the spirit of our women as we pass these along to the generations to follow. We want women to feel good about what they’re wearing: not just in how they look, but also in how we impact peoples’ lives with these products. Every step of the way, from the raw materials to the fine craft itself, we’ve taken the steps to ensure sustainability in every aspect down the line.
All materials used in Modela products are ethically and sustainably sourced, and it is our responsibility to ensure that the artisans who work hard for these works of art are the ones who benefit the most. We work with them to keep their craft alive and provide them with the means to make their living, send their children to schools, and educate the next generation of Filipino craftspeople. For every product you purchase, we give back a percentage through our charity Modela Filipina Cares. Because the beauty of women empowerment only works when we empower all women, together.
When you wear a Modela Filipina piece, you’re not just wearing jewelry, you’re wearing the stories of the hardworking Filipinas, as well as the history of our country’s handcrafted arts. It is this heritage of our collective culture that allows us to empower our women from then up to this day. It is for this reason that we are proud to empower you with their legacy.
With everything Modela Filipina has become today, we can say that we are proud. For how far we’ve come and the cultural impact we stand for, we hold our heads high. We were once just a humble jewelry brand, but now we carry voices, symbols, and responsibilities, none of which we dared to compromise.
It wasn’t always about the jewelry, but we have always been about responsibility. When we started Modela, we didn’t even have any product in mind. We started with questions, which we turned into goals, which we turned into the foundational values we carry with us today.
“How can we guarantee financial security for struggling artisan communities?”
“How can we provide them with the means to keep their trade alive?”
“How can we ensure that their livelihoods are sustainable and protected?”
Before anything else, we had a corporate social responsibility to give back to these communities. Everything else followed from there, and our bottom line would be that nothing would come before that.
Our initial success with jewelcrafting in the community led to workshops that would pass on artisanal teachings to others in the community. From there, anyone of working age could participate and contribute. This led to students crafting to help with tuition, or the elderly looking for a craft to apply themselves to.
It didn’t take us long to realize that our responsibility was no longer a goal to take these people towards, but that we had already brought them there. With so many different livelihoods depending on us, it became our responsibility now to ensure their security.
The jewelry Modela carries is their craft, and these are the works of their hands. This is the heritage the generations past have brought them, and this is what they wish to carry forward to their future generations.
Already threatened by an economy leaving them behind, it is our responsibility to do our part in protecting them. We cannot give in even an inch. We cannot compromise on what is their well-being. We are thankful they trust us enough to provide us with the best of their craft, we cannot give them any less than the best they deserve.
As a brand, as a business, and as an advocacy, Modela Filipina is and has grown to become many things. But every growth starts from our foundations, and our foundations are these artisan communities. We have overhead, we have costs, as well as salaries to fulfill up and down our structure. But we would collapse the moment we put anything or anyone else before them. We started Modela with these people at heart, we push our boundaries with their hands in our own. We hope, that as you so proudly put on a piece of our jewelry, that you too can bear these proud people in mind. We are Modela Filipina, and this is our social responsibility.